During a break with the product team at Netflix (2007).

My name is Michael and my mission is to make simple and useful applications that work with the GPS in your phone. Up until recently, your location data has been the bastard child of the phone’s features, poorly appended to other items. But it could be more. There is a great opportunity to do a better job.

The PublicEarth team in Boulder (2009)

I have spent the past few years being indoctrinated into the world of consumer GPS applications and engaging in how location information is captured and managed. Before that I was at Netflix where I was a director of the website and deeply influenced by the culture and principles of both products and business. Netflix is a special and unusual place and I believe their consistent success quarter after quarter is testament to it. I hope we have that DNA.

A candid (honestly) shot of the TripTrace team (forced outside while the office was being cleaned) in Menlo Park (2010).

Now I’m hunkered down in San Francisco, working with associates Krishna and Rahmal. We’re convinced our mobile apps will be handy for any smartphone user. I guess we’ll find out.

mapOmatic. Pingster.